Blocks Text

It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.

  • Bacon Ipsum – Served all day. “Bacon ipsum dolor amet chicken turducken spare ribs.”
  • Hipster Ipsum – In case you’re in need of a “shoreditch direct trade four dollar toast copper mug.”
  • Corporate Ipsum – “Leveraging agile frameworks to provide a robust synopsis” from eight to five.
  • Legal Ipsum – Fully unlicensed legalese for those times you don’t want to pay $400/hr.



When you are designing with Lorem Ipsum, you diminish the importance of the copy by lowering it to the same level as any other visual element. The text simply becomes another supporting role, serving to make other aspects more aesthetic. Instead of your design enhancing the meaning of the content, your content is enhancing your design.”

Lorem Ipsum



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So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It's like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like.



One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.



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Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don't be afraid to use lorem ipsum to keep everyone focused.


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